Google | 2022 - Present​

Global Product Marketing Manager ​

• Led global GTM for flagship Pixel launches: Drove positioning, messaging, and keynote narratives for Pixel 9, 10, and Tablet. Balanced competing priorities to land focused consumer stories that fueled 10K+ press articles with 99% neutral-to-positive sentiment and contributed to exceeding sales forecasts by 108%.

• Defined consumer positioning for Gemini on Pixel: Aligned Pixel and Gemini leadership on a mobile-first story, translating evolving AI capabilities into relatable consumer benefits. Crafted a consumer-first narrative that simplified complex AI features into clear, relatable benefits. Launch positioning drove >90% positive press sentiment, lifted awareness, and turned those features into top NPS drivers with measurable engagement gains.

• Equipped global teams with trusted narratives: Built positioning frameworks, messaging hierarchy, and creative briefs that enabled 90+ global marketers and sales teams to deliver consistent storytelling across regions. Toolkits (videos, training kits, sales decks) drove a +30% lift in aided awareness over a 3-year rollout.

• Influenced product roadmap through insights: Guided research on segmentation, value props, and feature prioritization; synthesized findings to shape hardware/software development, ensuring roadmap decisions reflected consumer adoption drivers, which ultimately lifted NPS scores by +18 pts YoY.

• Modeled product marketing excellence: Mentored junior PMMs and codified GTM playbooks, raising the bar for storytelling and execution across the global Pixel marketing org.

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Amazon | 2019 - 2022​

Product Marketing Manager II - Amazon Glow | May 2021 - June 2022

• Launched Amazon Glow, a zero-to-one product: Built the full positioning and messaging strategy for a first-of-its-kind family device. Anchored narrative in emotional benefit of “bringing families closer when apart”, driving 1M+ detail page sessions in the first 2 months and exceeding sales goals. 

• Led full-funnel GTM execution: Partnered with cross-functional teams across PR, social, influencer, retail, and creative to orchestrate one of Devices’ most successful launches. Playbook was later adopted across the org.

• Optimized adoption through insights: Analyzed beta usage and in-app data to identify friction points; drove UX, naming, and content improvements that increased sessions +17% and session duration +3%.

• Drove executive alignment through storytelling: Authored Devices & Services keynote script and coordinated launch with PR, resulting in the second-highest detail page sessions of all devices launched in 2021 and positive coverage across 100+ press outlets.

• Created lasting marketing infrastructure: Established weekly funnel reviews with director-level leadership, ensuring data-driven optimization and growth accountability across the product lifecycle.

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Marketing Manager II - Amazon Fresh | February 2021 - May 2021

• Leveraged expertise organizationally: Served as both the Targeting Subject Matter Expert (SME) and Traffic SME, serving all Amazon Fresh marketers.

• Developed measurement dashboards: Identified data gaps for critical business-growth opportunities and architected 5 SQL queries that powered a Customer Insights Tableau, unlocking 16 net-new consumer data points, resulting in 1,263 hours saved across marketers per year.

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Marketing Manager - Amazon Fresh | May 2019 - February 2021

• Led merchandising strategies for B2B partnerships: Managed B2B co-marketing programs with key CPG partners, overseeing a $10M+ marketing budget. Developed and launched integrated campaigns that aligned with partner business objectives and drove $2.9M in attributed revenue.

• Created and upheld Amazon Fresh brand guidelines: Nominated and selected as a Content Bar Raiser to develop net-new brand guidelines and train marketers, resulting in approved campaigns +1340 bps.

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Dixon Advisory USA | 2015 - 2019

Director of Marketing, US | March 2019 - May 2019

• Forged relationships with C-Suite: Directly reported to CEO/COO and was responsible for all US marketing operations with annual $3MM budget.

• Developed talent: Led a diverse marketing team with 8 direct reports across content, creative, and brand.

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Associate Director of Marketing, US | March 2017 - March 2019

• Streamlined operations: Researched and secured approval on plan to establish company’s first CRM and integrated automated booking system, saving 832 hours/year.

• Optimized processes: Pitched and secured budget to onboard 200+ person company across 3 teams to Airtable, improving communication workflows and saving 397 hours/year.

• Launched subsidiary brands: Launched 2 client-facing brands: Dixon Projects and Pure Properties, securing $22M in construction projects and $7M in marketing funding, respectively.

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Senior Marketing Coordinator | March 2016 - March 2017

• Introduced programmatic content strategy: Recommended and secured approval on low-touch email strategy leveraging HubSpot, resulting in over 1,000 subscribers.

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Marketing Coordinator | June 2015 - March 2016

• Developed organizational processes in start-up environment: Identified communication/process gaps and recommended solutions across key organizational teams within the first quarter in high-growth environment that were retained for 4+ years.​​

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